Manifesto:
A brand is only as good as the human endeavor it represents. Meaningful brands transmit value, dignify participants, portray products and services authentically, reduce waste, clarify confusion, and conveys our highest ideals.
Tenets:
01. Represent Humans
Brands must be ecological, reflecting the community they represent.
02. Transmit Value
Brands must be useful, being both helpful and beautiful.
03. Dignify Viewers
Brands must be thoughtful, providing meaning to their environment.
04. Portray Authenticity
Brands must be honest, faithfully reflecting human aspirations.
05. Reduce Waste
Brands must be responsible, being mindful of their footprint.
06. Clarify Confusion
Brands must be clear, fighting confusion with clarity.
07. Convey Ideals
Brands must be symbolic, sewing harmony amongst diversity.
Musings:
Here’s a collections of essays I’ve written pondering the topic of creating compassionate work for other humans: